Advanced Solutions

Developing Advanced Marketing & Sales Systems To Build, Maintain & Optimize Long Term Measurable Growth For Small to Enterprise Businesses.

Marketing, Sales & Business Strategy

We take your company's success and growth very personally. That’s why we approach strategy as a full-system marketing strategy, not just a series of emails, blogs, or pages for a single use, but as an interweaving, robust digital presence that continually brings qualified leads to your company. Once we have identified the paths to getting qualified leads, we build a completely customized nurture, and conversion strategy, tailored to your buyer journey, and your business to hit your goals and grow your business.

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CRM & Marketing Technology Implementation, Optimization & Management

It's time to Identify your buyer personas, lead segments, customer journey, and helps you build systems to bring qualified leads in the door. We nurture these leads through automated systems, at the right time, and with the right messaging to turn them into conversions. Stop talking to the wrong people at the wrong time and start building hands free, automated systems that will confidently turn leads into paying customers and advocates for your brand.

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Brand Awareness & Lead Generation

Whether it’s lead generation, retargeting, driving purchases or engagement, Illuminate Marketing has you covered. We have been working with Facebook, Google, Youtube, Linkedin, and many other platforms for years and have spent hundreds of thousands of dollars to learn the ins-and-outs to building campaigns that bring in leads and conversions at the lowest CPL and ROI possible.

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Sales Team & Process Development

Illuminate advances your sales process & trains your team by stepping back and analyzing all aspects of your business, not just the specific sales activities you are pursuing at that moment, all with the goal of training and developing your team for tomorrow. We analyze to see how all the pieces of your sales process can better fit and flow together; this ensures you are maximizing conversions, properly segmenting & nurturing prospects to meet your businesses goals for years to come.

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Technical & Operational Solutions

Marketing tech & operational support is designed to help you, the client, ensure all aspects of your marketing department are connected, scaling, running smoothly, and most importantly, staying aligned with all systems you've put in place.

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Book A Meeting To Discover Exactly How We Can Grow Your Business

Advance Solutions Options – All Available Options

Strategy:

Marketing Strategy:

Lead Entry
Content Planning That Aligns With Sales Goals & Solves Key Objections
Customer Journey
Website User Experience & Content
Lead Generation Strategies
Data Collection, Management & Usability
Lead Segmentation, Nurturing, Conversion & Retention Strategy
Full System & Channel KPI Planning & Reporting
Strategizing Campaigns & Funnels that work with existing systems for maximum lead capture & conversion

Sales Strategy:

Prospecting
Sales Focused Lead Generation
Alignment of Contact Buyer Journey & Sales Processes/Activities
Script & Key Sales Asset Development
Sales Team Process & Task Automation
Email, Call & Text Content Strategy
Prospect Intent Identification & Capitalization
Reduction of Friction In Sales Process
Team Development
Projection of Needed Sales Activity, Lead Flow, Staffing & Channel productivity to reach Sales Goals

Business Growth Strategy:

Persona Mapping
Buyer Journey
Process Alignment
System & Tool Planning & Streamlining
Sales & Marketing Goal Stratezation
Business Optimization & Streamlining
Process Consolidation & Business Automation
Building systems to simplify manual tasks, or operations tasks

Strategization, Set Up & Integration of:

Prospecting Process, Content + System Build Out:
4 Automated Sequences
- Up to 8 Tasks/Actions Per Sequence
2 External Systems Integrated Into Prospecting Tool
Mapping of Properties From Prospecting Tool into existing CRM
Up to 8 Rules (Plays)
- Rules are designed to build automated movements, property changes and identify intent signals
Up to 3 Personas
Up to 3 Saved Searches
Up to 3 Lists:
- Suggested:
  - High Intent Contacts
  - Contacts Qualified For Follow Up
  - Unengaged Contacts

Training Videos & Documentation On:

Basic Documentation of Persona’s
Prospecting System Arch Map
- Includes simplistic display of how it connects and interacts with other systems and tools
Lead Status Documentation
Document: Overview of Tools & Systems & How They Work Together
Video: New Account Set Up Process
Video: Instructions on How to Set Up Connection for Emails + Calendars on New Accounts
Video: How to Navigate Your Prospecting tool
Video: How to Utilize Your Prospecting Tools Data & Integrations to Identify Intent
Video: How to Integrate Your Prospecting Tool With LinkedIn & Utilize This Data
Video: How To Identify The Right Prospects, Save Them & Enroll Them Into Sequences
Video: How to Process Tasks, Follow Up with the right contacts, & monitor responses from your efforts
Video: How to Find & Utilize Intent Data That Is Relevant to Your Business
Video: How Your Prospecting Tool Is Configured
Mapping Company fields from Prospecting Tool to CRM

CRM & Marketing Technology/System Implementation, Optimization & Management:

Implementation & Optimization of out the technical systems/tools/processes to deliver your Campaigns and Funnels

System Mapping, Planning & Documentation
Advanced System & Tool Integration
Business Technology Strategy, Implementation & Streamlining
Sales Pipeline Definition & Automation
General Sales & Marketing Automation
Email Marketing
Identification of KPI’s for System & Tool Optimizations
Collection & Usage of data for KPI’s
Contact Segmentation, List Building & Management
Contact & Account Key Data Collection
Advanced Data Correlation
Data Simplification & Centralization for Contacts & Accounts from pre entry to conversion

Prospecting Tools:

Apollo
ZoomInfo
Salesloft
Lusha
AeroLeads
RocketReach

CRMs:

Hubspot
SalesForce
Keap
Dripify

Sales & Marketing Video Tools:

Vidyard
Drift
Vimeo
Hubspot
Loom

Meeting Tools:

Calendly
Apollo
Hubspot

Reporting Tools:

Hubspot
Segmetrics
Google Analytics
Google Data Studio
Google Tag Manager
Keap/InfusionSoft
SalesForce

Automated Webinar Tool:

Stealth Seminar
Livestorm
Zoom Webinar

Paid Media Channels:

Facebook
Google
LinkedIn
Intent Advertising Providers
Youtube
Audio Platforms
Commercial Placement
Anura

Integration Tools:

Zapier
Project Management & Tracking:
- Asana
- Monday

Meeting Tools:

Hubspot Meetings
Calendly
Apollo Meetings
Zoho Bookings

Phone/Communication Systems:

Zoom Phone
Slack

Texting Tools:

Klaviyo
Drift
SMS Bump
TextMagic
Click Send

Research Tools:

LinkedIn Sales Navigator
6Sense
ZoomInfo
DiscoverOrg

Brand Awareness
& Lead Generation:

Paid Media:

(Facebook, Google, LinkedIn, Intent Advertising Providers, Youtube, Audio Platforms, Commercial Placement)

Awareness
Lead Generation
Setting Meetings
Retargeting For Purchase/Conversion

Prospecting:

Affordable Qualified Lead Generation
Initial Reach Out & Follow Up Automation
Content that drives results:
- Email
- Call & Text Content Creation
Prospect Intent Alerts & Action Plans

Unique Promotion Tactics:

Launch Planning, Implementation & Management
Localized SEO
Event Marketing
- Digital Summits
Partnership Based Promotions
- Cross Brand Promotional Efforts
Affiliate/Referral Programs
External Podcast Marketing

Internal Podcast:

Strategization of Podcast Topic that will Generate Leads & Customers
Creation of all Podcast Assets & Materials
Creation of Scalable Prospecting Efforts to Find Guests & New Listeners that Have High Probabilities of Conversion
Management of Podcast Calendar
Creation of Scripts, Q&A Templates, Promotional Assets & Follow Up Tactics to book new guests and convert them into highly valuable users & brand champions

Blog Production & Optimization:

SEO & Keyword Based Content Plans
Blog Content Production
Pillar & Supporting Content Structure
Backlinking & Google Ranking
Reporting to Visualize Contact Progression Through Web Pages To Streamline Path to Desired Conversions

Social Media Growth Strategy:

Channel & Strategy Identification to Target Key Personas
Identification & Optimization of High Performing Hashtag’s Related to Persona
Weekly Implementation & Advancement of Illuminates Proven Growth Model
Monthly Social Media Growth Reports

Social Media Management:

Social Media Visual Asset Creation
- Editing
Social Media Copy Creation
Alignment or Channel Specific Repurposing of Valuable Content
Social Media Calendar Creation & Management
Social Media Comment & Message Management
Social Media Scheduling Cadence & Automation

Sales Development:

Sales Process Development & Optimization
Sales Automation
Development & Optimization of Advanced Sales Sequences
Stream lining of sales activities to increase speed of team results
Full System Sales Reporting

Technical & Operational Solutions:

Website Design, Development & Optimization
Website Maintenance & Management
Marketing Operations Support
Technical Marketing Support
Multi-System/Tool Data Alignment & Integration
Sales & Marketing Tool/System Implementation
Sales & Marketing Tool/System Integration
Sales & Marketing Tool/System Optimization
Sales & Marketing Operational Automation
Sequence & Workflow Content Production
Sequence & Workflow Content Optimization
Sequence & Workflow Implementation
Service/Product Development & Integration
Google Analytics
Google Tag Manager
Ad Fraud Prevention
Data & System Hygiene
System & Tool Consolidation
Full System Reporting
- Multi-Channel Data Alignment
- Campaign Reporting
- Data Congruency
- Dollar for Dollar Paid Media Reporting
- Sequence, Workflow & Automation Reporting
- Sales Activity Reporting
- Email Reporting
- Full Funnel Reporting
  - Persona
  - Sales/Upsell Performance
- Website Reporting
- Full Channel & Funnel Success Reporting
- Content Impact Reporting
Copywriting for:
- Websites
- Email Content
- Sales Content
- Ad Assets
- Social Media, and general Copywriting
SEO (Search Engine Optimization)