Advanced Solutions

Developing Advanced Marketing & Sales Systems To Build, Maintain & Optimize Long Term Measurable Growth For Small to Enterprise Businesses.

Marketing, Sales & Business Strategy

We take your company's success and growth very personally. That’s why we approach strategy as a full-system marketing strategy, not just a series of emails, blogs, or pages for a single use, but as an interweaving, robust digital presence that continually brings qualified leads to your company. Once we have identified the paths to getting qualified leads, we build a completely customized nurture, and conversion strategy, tailored to your buyer journey, and your business to hit your goals and grow your business.
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CRM & Marketing Technology Implementation, Optimization & Management

It's time to Identify your buyer personas, lead segments, customer journey, and helps you build systems to bring qualified leads in the door. We nurture these leads through automated systems, at the right time, and with the right messaging to turn them into conversions. Stop talking to the wrong people at the wrong time and start building hands free, automated systems that will confidently turn leads into paying customers and advocates for your brand.
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Brand Awareness & Lead Generation

Whether it’s lead generation, retargeting, driving purchases or engagement, Illuminate Marketing has you covered. We have been working with Facebook, Google, Youtube, Linkedin, and many other platforms for years and have spent hundreds of thousands of dollars to learn the ins-and-outs to building campaigns that bring in leads and conversions at the lowest CPL and ROI possible.
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Sales Team & Process Development

Illuminate advances your sales process & trains your team by stepping back and analyzing all aspects of your business, not just the specific sales activities you are pursuing at that moment, all with the goal of training and developing your team for tomorrow. We analyze to see how all the pieces of your sales process can better fit and flow together; this ensures you are maximizing conversions, properly segmenting & nurturing prospects to meet your businesses goals for years to come.
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Technical & Operational Solutions

Marketing tech & operational support is designed to help you, the client, ensure all aspects of your marketing department are connected, scaling, running smoothly, and most importantly, staying aligned with all systems you've put in place.
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Book A Meeting To Discover Exactly How We Can Grow Your Business

Advance Solutions Options – All Available Options


  • Lead Entry 
  • Content Planning That Aligns With Sales Goals & Solves Key Objections
  • Customer Journey
  • Website User Experience & Content 
  • Lead Generation Strategies
  • Data Collection, Management & Usability
  • Lead Segmentation, Nurturing, Conversion & Retention Strategy
  • Full System & Channel KPI Planning & Reporting
  • Strategizing Campaigns & Funnels that work with existing systems for maximum lead capture & conversion
  • Prospecting 
  • Sales Focused Lead Generation 
  • Alignment of Contact Buyer Journey & Sales Processes/Activities
  • Script & Key Sales Asset Development
  • Sales Team Process & Task Automation
  • Email, Call & Text Content Strategy
  • Prospect Intent Identification & Capitalization
  • Reduction of Friction In Sales Process
  • Team Development
  • Projection of Needed Sales Activity, Lead Flow, Staffing & Channel productivity to reach Sales Goals
  • Persona Mapping
  • Buyer Journey 
  • Process Alignment 
  • System & Tool Planning & Streamlining
  • Sales & Marketing Goal Stratezation 
  • Business Optimization & Streamlining 
  • Process Consolidation & Business Automation  
  • Building systems to simplify manual tasks, or operations tasks
  • Prospecting Process, Content + System Build Out:
  • 4 Automated Sequences
    • Up to 8 Tasks/Actions Per Sequence
  • 2 External Systems Integrated Into Prospecting Tool
  • Mapping of Properties From Prospecting Tool into existing CRM
  • Up to 8 Rules (Plays)
    • Rules are designed to build automated movements, property changes and identify intent signals
  • Up to 3 Personas
  • Up to 3 Saved Searches
  • Up to 3 Lists:
    • Suggested:
      • High Intent Contacts
      • Contacts Qualified For Follow Up
      • Unengaged Contacts
  • Basic Documentation of Persona’s
  • Prospecting System Arch Map
    • Includes simplistic display of how it connects and interacts with other systems and tools
  • Lead Status Documentation
  • Document: Overview of Tools & Systems & How They Work Together
  • Video: New Account Set Up Process
  • Video: Instructions on How to Set Up Connection for Emails + Calendars on New Accounts
  • Video: How to Navigate Your Prospecting tool
  • Video: How to Utilize Your Prospecting Tools Data & Integrations to Identify Intent
  • Video: How to Integrate Your Prospecting Tool With LinkedIn & Utilize This Data
  • Video: How To Identify The Right Prospects, Save Them & Enroll Them Into Sequences
  • Video: How to Process Tasks, Follow Up with the right contacts, & monitor responses from your efforts
  • Video: How to Find & Utilize Intent Data That Is Relevant to Your Business
  • Video: How Your Prospecting Tool Is Configured
  • Mapping Company fields from Prospecting Tool to CRM

CRM & Marketing Technology/System Implementation, Optimization & Management:

  • Implementation & Optimization of out the technical systems/tools/processes to deliver your Campaigns and Funnels 
  • System Mapping, Planning & Documentation
  • Advanced System & Tool Integration
  • Business Technology Strategy, Implementation & Streamlining
  • Sales Pipeline Definition & Automation 
  • General Sales & Marketing Automation 
  • Email Marketing
  • Identification of KPI’s for System & Tool Optimizations
  • Collection & Usage of data for KPI’s
  • Contact Segmentation, List Building & Management 
  • Contact & Account Key Data Collection 
  • Advanced Data Correlation 
  • Data Simplification & Centralization for Contacts & Accounts from pre entry to conversion
  • Apollo
  • ZoomInfo
  • Salesloft
  • Lusha
  • AeroLeads
  • RocketReach
  • Hubspot
  • SalesForce
  • Keap
  • Dripify
  • Vidyard
  • Drift
  • Vimeo
  • Hubspot
  • Loom
  • Calendly
  • Apollo
  • Hubspot
  • Hubspot
  • Segmetrics 
  • Google Analytics
  • Google Data Studio 
  • Google Tag Manager 
  • Keap/InfusionSoft
  • SalesForce
  • Stealth Seminar
  • Livestorm
  • Zoom Webinar
  • Facebook
  • Google
  • LinkedIn
  • Intent Advertising Providers
  • Youtube
  • Audio Platforms
  • Commercial Placement
  • Anura
  • Zapier
  • Project Management & Tracking:
    • Asana
    • Monday
  • Hubspot Meetings
  • Calendly
  • Apollo Meetings
  • Zoho Bookings
  • Klaviyo
  • Drift
  • SMS Bump
  • TextMagic
  • Click Send
  • LinkedIn Sales Navigator
  • 6Sense
  • ZoomInfo
  • DiscoverOrg

Brand Awareness
& Lead Generation:

(Facebook, Google, LinkedIn, Intent Advertising Providers, Youtube, Audio Platforms, Commercial Placement)

  • Awareness
  • Lead Generation 
  • Setting Meetings
  • Retargeting For Purchase/Conversion


  • Affordable Qualified Lead Generation
  • Initial Reach Out & Follow Up Automation
  • Content that drives results:
    • Email
    • Call & Text Content Creation
  • Prospect Intent Alerts & Action Plans 
  • Launch Planning, Implementation & Management 
  • Localized SEO
  • Event Marketing
    • Digital Summits
  • Partnership Based Promotions
    • Cross Brand Promotional Efforts 
  • Affiliate/Referral Programs 
  • External Podcast Marketing
  • Strategization of Podcast Topic that will Generate Leads & Customers
  • Creation of all Podcast Assets & Materials 
  • Creation of Scalable Prospecting Efforts to Find Guests & New Listeners that Have High Probabilities of Conversion
  •   Management of Podcast Calendar
  • Creation of Scripts, Q&A Templates, Promotional Assets & Follow Up Tactics to book new guests and convert them into highly valuable users & brand champions
  • SEO & Keyword Based Content Plans 
  • Blog Content Production 
  • Pillar & Supporting Content Structure 
  • Backlinking & Google Ranking 
  • Reporting to Visualize Contact Progression Through Web Pages To Streamline Path to Desired Conversions
  • Channel & Strategy Identification to Target Key Personas
  • Identification & Optimization of High Performing Hashtag’s Related to Persona
  • Weekly Implementation & Advancement of Illuminates Proven Growth Model
  • Monthly Social Media Growth Reports
  • Social Media Visual Asset Creation
    • Editing 
  • Social Media Copy Creation 
  • Alignment or Channel Specific Repurposing of Valuable Content
  • Social Media Calendar Creation & Management 
  • Social Media Comment & Message Management 
  • Social Media Scheduling Cadence & Automation

Sales Development:

  • Sales Process Development & Optimization
  • Sales Automation 
  • Development & Optimization of Advanced Sales Sequences
  • Stream lining of sales activities to increase speed of team results 
  • Full System Sales Reporting

Technical & Operational Solutions:

  • Website Design, Development & Optimization
  • Website Maintenance & Management
  • Marketing Operations Support 
  • Technical Marketing Support
  • Multi-System/Tool Data Alignment & Integration
  • Sales & Marketing Tool/System Implementation 
  • Sales & Marketing Tool/System Integration 
  • Sales & Marketing Tool/System Optimization 
  • Sales & Marketing Operational Automation
  • Sequence & Workflow Content Production 
  • Sequence & Workflow Content Optimization
  • Sequence & Workflow Implementation 
  • Service/Product Development & Integration
  • Google Analytics 
  • Google Tag Manager 
  • Ad Fraud Prevention
  • Data & System Hygiene
  • System & Tool Consolidation
  • Full System Reporting
    • Multi-Channel Data Alignment
    • Campaign Reporting
    • Data Congruency 
    • Dollar for Dollar Paid Media Reporting 
    • Sequence, Workflow & Automation Reporting
    • Sales Activity Reporting
    • Email Reporting
    • Full Funnel Reporting
      • Persona 
      • Sales/Upsell Performance 
    • Website Reporting
    • Full Channel & Funnel Success Reporting
    • Content Impact Reporting
  • Copywriting for:
    • Websites 
    • Email Content 
    • Sales Content
    • Ad Assets
    • Social Media, and general Copywriting 
  • SEO (Search Engine Optimization)

Ready To Dig Deeper?